Cultivating
A Winner From Within:
8 steps
to start a Revolution

Table of Contents
Introduction
Step 1: Set Your Foundation
Step 2: Establish Your Goal
Step 3: Build A Coalition
Step 4: Manage The Change
Step 5: Increase Commitment
Step 6: Stay Focused And Organized
Step 7: Pass The Baton
Step 8: Celebrate And Unite
Appendix:
- Analytic Outline
- Lost At Sea Answers
- Characteristics of A Healthy Revolution
- Mantra Creation Worksheet
Introduction
Five minutes into my presentation
on Dynamics of Customer Focus, a hand shoots up
from the back of the room. The conference room
is at what was formerly known as Comisky Field,
home of the Chicago White Sox. It’s crowded, packed
full, shoulder-to-shoulder with employees from
a local manufacturing company sent here for me
to teach them how to better take care of the customer.
The owner of the company is not present, nor was
he present at the first of these workshops for
his employees a month ago. I am introducing the
subject of the day, the reason we are here and
why they are sitting on hard metal chairs around
tables formed in a giant U: the more we do our
jobs from the customers’ point of view, the more
likely they are to buy from us and remain our
loyal customers.
It makes sense.
Except to the guy in the back with
his hand in the air. He usually sits in the back,
chair tipped on two legs with his arms either
crossed defiantly across his chest or lazily clasped
on top of his head, a bored expression on his
face, revealing he really has better things to
do, like wash his car. Yet, he wishes to be heard,
especially when the boss is not around.
I’ve been watching this one since
I first walked in the room. Moses was how he introduced
himself--a prophetic name, an ironic name in this
instance, that I could not have made up on my
own (I also had employees introduce themselves
today as Elijah and Capt. Kirk, but I’m not sure,
yet, how they will fit in to this scenario). His
cap was on backwards. He hadn’t shaved in two
days and his ponytail hung limply down the middle
of his back.
“This one is going to be a trouble,”
I begrudgingly thought to myself rather than about
the subject of the seminar. I can most always
spot the malcontent, the one in the room who never
wants to go along, always giving his buddy next
to him a poke in the ribs, asking inane questions
that don’t pertain to the topic of the day such
as, “When are we going on break?” and “Can I step
out for a smoke?” They always have to go to the
bathroom, cough the loudest and give more smirks
and whispers than a second grade reading room.
Moses was no different. Buckle your seatbelt.
Here we go.
“You’re just wasting
your breath.
We’ve been through all this before.
Nothing is ever going to change
around here.”
Most every company I work with, teaching
or giving a seminar, has several employees who
will approach me, like spies in some dark secluded
parking garage, their eyes twitching furtively
from side-to-side, desperate not to get caught,
and in varying forms and phrasing voice these
same sentiments.
“Management will
never change”
“They never let us give our opinion
on anything.”
“They decide something and just
drop it on us.”
“We need training,
but all they do is hand us a new piece of equipment
and say ‘figure it out.’ By the way, we’re going
to start using it next week.”
“No one ever listens to us.”
“This all sounds good,
but the bosses will never go for it, so it
really doesn’t matter anyway.”
I hear the same version from the
manager’s point of view, only it goes like this:
“Employees don’t
care. They just want a paycheck.”
“I wish my people would support
my decisions. It’s for their own good.”
“Things aren’t as simple as
they think. It’s complicated.”
“Why can’t they
just keep quiet and do the work.”
“Employees today just don’t care.
Why can’t they be more committed to doing a
better job? That’s how they’ll get a raise.”
At a company based in Seattle, I
once gave my best effort at getting a group of
employees to open up and talk, but they remained
steadfast in their quiet and subdued responses.
After three hours of cajoling them into reluctant
participation, I stopped right in the middle of
the workshop, actually right in the middle of
a sentence, and said, “Okay, what’s going on here?”
Their heads snapped simultaneously
to the front of the room and looked at me as if
I had just landed from Mars, eyes wide, mouths
gaped open. Now that I had their attention, I
pressed on.
“Look, I do this for a living and
I can tell something is terribly wrong here. You
haven’t talked to each other once today. You seem
not to care, yet I know you’re good people. What
is it?”
Silence weighed heavy as they looked
at each other around the room. Eyeball met eyeball.
Stare met stare as if with one word, the commandant
would burst in and drag the verbal offender away to
be tortured and never seen again. In the future,
they would respectfully whisper his name around
the water cooler and home campfires as an example
of what happens when you dare to speak up.
Finally, one brave soul glanced up
and timidly raised his hand, taking a risk that
the others could only dream about. The others
looked at him with varying expressions of, “What
courage. What gumption. What a stupid guy.”
“Do you see any management here?
No. Do you know why? Because they sent us here
to fix us. Nothing we say or do will ever change
anything. So it just doesn’t matter.”
My heart broke with his words. These
were good people. What little they did say indicated
they were thoughtful and caring about their jobs,
but over time had been sucked into a black hole
of complacency and despondency.
“It just doesn’t matter.”
That one statement sums up the same
thoughts expressed to me by hundreds of employees
and managers alike as I give seminars meant to
pump them up, get them motivated, and presumably
work more productively. Instead, too often I get,
“It just doesn’t matter.”
It cuts to the core of why so many
working in our companies have given up, going
through the day on autopilot, punching out as
the sun sets and moaning, “Give me my check. I’m
going home.” A survey of American workers asked,
“How many of you do not put any more effort into
your job than is required to hold on to it?”
Answer - 50%
Another question, “How many of you
are not working to your full potential?”
Answer - 75%
“It just doesn’t matter.”
So many working today feel anxiety
about job security with layoffs, downsizing (right-sizing
as it’s now termed) and businesses going out of
business. “Are we next?” We have an increasing
sense of helplessness and anger, even feelings
of guilt, knowing we could do more, should do
more, but have no apparent reason. We are feeling
more and more disconnected from the human beings
around us, at work, home and in our communities.
We work and work, yet, too often,
the perception turns into fact that it doesn’t
matter what we say or think or care to contribute
about how to make things better, more efficient,
more profitable -- no one pays any attention and,
certainly, no one does anything about it.
Nothing will ever change.
Have you ever felt this way? Have
you ever felt like what you’re doing doesn’t really
matter? No one wants to pitch in, take a stand,
do something to make a difference?
We all have. You are not alone.
It’s a very difficult existence in
which to live and work. It’s discouraging. We
go home and kick the cat or yell at the kids.
It’s frustrating. Depressing. Our well-intentioned
contributions go unnoticed and, worse than ignored,
they are dismissed as irrelevant by the simple
phrase, “You don’t understand. It’s not that simple.”
If this describes just a fraction
of how you feel, then now is the time to start
a revolution. This book will give you the tools
to make it happen. A personal and professional
revolution that will truly make a difference in
your life, the lives of your co-workers, your
family and kids. There is no better time than
right now -- today.
“Lots
of people are accepting what everybody else
tells them. There have to be people who try
to look into the future and say, ‘Okay, I know
everyone is operating on these premises now. But
we’ve got to go another way’.”
With these words, Rudolf Giuliani
took over as mayor of New York City--at that time,
a sess-pool of drugs, welfare and rampant crime. Tourists
feared walking down Broadway, hookers and homeless
owned Times Square. Rudolf could have said, “It
doesn’t matter. Nothing will change.” But instead
he said, “We’ve got to go another way.”
You may or may not wish to attempt
this, yet, you feel you have no choice. You are
either going to start a personal and professional
revolution of positive change or slowly die brain-dead
over the next 30 years. I don’t want to see that
happen. You have too much to give to your coworkers,
your families and to yourself. There are future
generations, even now, imploring you not to give
up, but to find a way to make this positive change
happen.
Back in Chicago, back at Comisky
Park, in that stuffy, crowded conference room,
this is how I answered Moses to his defiant pronouncement,
“You’re just wasting your breath.”
“I’m not wasting my breath because
YOU can make a difference in the exact same job
that you’re doing. TOMORROW can be better than
TODAY if you take the skills I am about to teach
you, practice them, learn them and teach them
to your coworkers. If everyone in this room said
I was wasting my breath, except one person who
said he’d try, then I have not wasted my breath.
One person with hope and skill and the desire
to make a change for the better is more powerful
than a hundred complacent people who don’t give
a damn. It’s now YOUR choice. Will it be YOU who
makes the difference or YOU who will be left behind?”
The room went flat with a deafening
silence. Moses was quiet, but his eyes were glued
to mine. He didn’t blink, balk or flinch at my
challenge. He was ready. I could see it. He was
ready to take my message to heart and start a
revolution of positive change. What I didn’t know
was how ready he was. A mere 24 hours later, he
sidled up to me at the beginning of class, a sly
smirk turning up the corners of his mouth.
“I thought about what you said. I
can already feel my attitude changing. I feel
differently about my boss, about my work and myself.
I’m looking forward to today.” He took his seat
in the back. Same backwards hat, same limp ponytail,
but a new expression on his face -- serene intentness.
His pen was out, workbook open, he was ready to
learn how to start a revolution.
Moses was about to lead his people,
one more time, through history.
The principles outlined in this book
will give you the tools and skills necessary to
start a revolution. By reading them, you are also
giving the first sign you have the desire, the
heart and passion to make it happen. You will
need to practice these principles, one at a time. Make
them a part of your day, your thinking, and the
way you go about your daily tasks.
You can start a revolution at work,
bringing positive change, beginning with your
own professional habits and attitudes.
You can start a revolution within
in your department as a shop worker, receptionist,
shipping clerk--any position within your company.
You can start a revolution as a manager
or supervisor, guiding the people you are responsible
for into a better, more productive working environment.
You can start a revolution with your
kids.
You can start a revolution within
your church, as pastor or parishioner.
You can start a revolution in your
volunteer board meetings.
You can start a revolution within
your community agencies, profit or not-for-profit.
You can start a revolution without
anyone’s approval or permission.
You can start a revolution of positive
change by cultivating a winner from within, beginning
with yourself and extending outward through your
circle of influence at work, family and neighborhood. Negative
circumstances don’t have to stop you. We could
say, “I can’t afford it. I don’t have time. No
one will listen to me.” Or we can adhere to the
words of Maya Angelou:
“I can
be changed by what happens to me. I refuse to
be reduced by it.”
We’ll begin with Chapter
One, “Set Your Foundation.” These steps will
set the tone and direction for all your actions
to follow. . .
Chapter Two is “Establish
Your Goal.” What is it you wish to accomplish?
. . .
Chapter Three is “Build
A Coalition.” How to draw others into your revolution
of positive change . . .
Chapter Four is “Deal
With Change.” The responses you’ll receive to
this type of change . . .
Chapter Five is “Increase
Commitment” to build commit-ment so that others
will take the revolution to heart . . .
Chapter Six, “Stay Focused
and Organized,” will give you suggestions on how
to stay focused on the important tasks and not
be distracted by minor issues and irritants .
. .
Chapter 7, “Pass the
Baton,” will teach you how to teach others, how
to pass the message on so the revolution continues
to grow and expand . . .
Chapter 8, “Celebrate
and Unite,” is the celebration--the importance
to you and others of reward and commemoration
of your successes.
Resources at the end will analytically
move you step-by-step through the process in linear
form for those who like to see the big picture
of how to accomplish your revolution in order.
We will move through each step
in a systematic fashion so that you can apply
the principles immediately after reading them.
Each chapter will end with a summary of the action
steps needed to accomplish that specific principle.
I would encourage you to read
the entire book to the end so you see the whole
picture of what you are moving through and towards.
Get a feel for the process and its component action
steps. Once you have read the book through, highlighting
or underlining those parts that are most relevant
to what you can do RIGHT NOW, go back to chapter
one and re-read the principle. Do that principle
for the next week. Review your progress and then
reread chapter two. Do that principle for the
next week, review your progress and continue on. Do
this chapter by chapter and, at the end of eight
weeks, you will be amazed at your own increased
influence and power. You’ll be amazed at how your
credibility and stature has risen among those
you are in contact with, including management.
You’ll surprise yourself at how things really
CAN change if you apply the eight steps to start
a revolution.
If you are a supervisor, manager,
CEO or owner of a company, these principles will
give you the road map to building an effective
and productive team of people who WANT to be part
of a positive revolution. I’ve seen, heard about,
and have participated in team building seminars
that, in the end, are superficial and ineffectual. They
are based on “U-rah-rah” feel good techniques
including half-hearted expressions that “everyone
is a part of this family” and “everyone needs
to be involved,” when the truth is you don’t really
mean it, especially with those with whom you have
no desire to associate. After a month of trying
a few of these techniques, halfhearted team meetings
and handwritten posters extolling the virtue of
“Everyone Counts,” it goes back to an environment
of not caring, not listening, uninvolved complacency.
The problem is, every time you attempt some form
of change and it’s unsuccessful, it becomes that
much harder when something real and meaningful
comes along.
These principles will help
you create commitment on the part of those you
are supervising. Applying these principles can
transform a company culture -- one person at a
time. When first attempting these principles,
you may receive the same type of response as in
the past: “We’ve heard it before. Blah, blah,
blah. Things will be back to normal shortly.”
That is when you need to be
consistent and persistent. Keep this book handy.
Reread the portions where you need encouragement. Some
will never believe you. But many will see that
you are sincere, will follow your example, and
contribute their own talents and influences to
cultivating a winner from within.
Can you really make a difference? Can
one individual show a better way for others to
follow?
“The
little difference in your life can make
all the difference in your life.”
- Yes, you can. But it requires
a positive change on your part. You will think
new thoughts and speak different words.
- You will say “Yes . . .
and “ rather than “Yes . . . but.”
- You will say “What if .
. .” rather than telling someone “Here is what
you need to do.”
- You will say “What would
it take to . . .” rather than “Don’t screw up
again.”
- You will give before you
take.
- You will produce before
you consume.
- You will Revive, no longer
living just to Survive.
This won’t happen overnight,
but you will see results within days. Your personal
and professional revolution will be like tending
the branches of a new vineyard. In the first year,
the grape harvest is only 20% of what the second
and third year produce. That’s a phenomenal increase, more
than you can imagine! But only if you tend to
the branches today. If left to themselves, they
will fall to the ground and rot. No fruit. No
harvest.
This book will show you how
to tend your vineyard, coax the grapes to grow
and flourish, create something new and exciting,
something you can be proud of and pass on to future
generations. Produce something your kids can use
and find beneficial in their own lives, and your
grandkids and generations to follow.
This is that revolution.
The positive change may be
needed in your personal life. You need different
results than what you’ve been getting. Make a
change . . this book will show you how.
Maybe it’s your professional
life, at your work. You’re struggling to get your
employees or coworkers involved and work to their
full potential. This book will show you how to
increase commitment and involvement.
You may be a line worker, accountant,
customer service representative, salesman or warehouseman.
You have a desire to make a difference, but you
don’t know how. You don’t have the title or position
of authority, so how do you make changes, make
something happen . . .start a revolution to make
things better? This book will show you the way.
You might be leading a church
or a board of directors for a volunteer agency.
How can you create and expect revolutionary change
when there isn’t any obligation on their part
to follow you? How can you motivate people to
give their all and raise the level of their accomplishment? This
book will guide you to the answers you need.
Your prayer will parallel the
prayer of Jabez, an Old Testament warrior who
cried to the God of Israel:
“Oh
that you would bless me indeed and enlarge my
territory. That your hand would be with me and
that you would keep me from evil that I may
not cause pain.”
This is your
chance, possibly your one opportunity.
This is your
time to cultivate a winner from within.
Take the first
step.
Turn the page.
Start a revolution.
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(c)
Steve Walrath -
Father to Donny, Trevor and Stacy
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